|
|
Essential
to Search Engine Success
|
|
If
you want your online business to be successful,
you need traffic. Listing with the major
Search Engines is one of the ways to drive
traffic to your site.
However
- you don't JUST want traffic, you want
TARGETED traffic, visitors who are going
to be interested in sticking around, visitors
who are going to be interested in hearing
about your products and/or services ...
visitors who are going to want to buy
your product or service.
The
trick to getting targeted traffic is to
choose your keywords and key phrases carefully
... this is the most common mistake people
make when submitting to the search engines.
Your
keywords/phrases are going to show up:
- on
your entry page and other key pages
- in
your title tags
- in
your META tags
When
the Search Engines come visiting, they
will be using the keywords and phrases
you have chosen in order to determine
how high (or low) your site will be listed.
The
keywords you choose will have a direct
impact on the placement you get in the
Search Engines and on the quantity and
quality of visitors to your site.
How
do you determine what keywords to use?
There
are several things you can do. First of
all ... forget that you own the site,
and pretend you are surfing. What
words or phrases would YOU surf for? What
might other people surf for ... not everyone
thinks alike. For example if you have
the ultimate site that focuses on dogs
... dogsite.com ... an obvious
search word is "dog" ... a not
quite so obvious search word is "canine".
Make a list of the ideas you come up with.
If
you wanted to find your major competitor's
sites ... what words or phrases would
you search for? Make a second list ...
it will probably overlap with your first
list, but there may be some differences.
Now
take a few days to surf these two lists.
Go through your words or phrases one at
a time and see what kind of results you
get. Pay particularly close attention
to the top 10 listings. You can take a
peak at their Meta tags and Title tags
by clicking on "view" and "source"
in your browser's menu. If you see a good
idea for a keyword or key phrase that
you've missed, add it to your list. However
... don't just copy all the keywords and
META tags from someone else's site. In
addition to the fact that every site is
different and will get different Search
Engine results (even from using the same
tags) - you could be breaking copyright
laws!
Make
sure you search your list with more than
one Search Engine. Each Search Engine
has it's own rules and uses different
algorithms to create their listings ...
you will find some very interesting differences
in your search results.
The
next thing you should do is check out
lists of the top 100 or top 200 search
words. Find out what people are currently
searching for. You can visit
WordTracker,
they will send you an unfiltered report
of 500 top search terms. These are unfiltered
lists, meaning the lists include searches
for sexual content.
Probably
the best way to get ideas for key phrases
is to use the great little suggestion
tool at GoTo.com. Check out "Search
the Web with GoTo.com" and click
on the Search Terms Suggestion List
link. When you type in a common keyword
or key phrase, it will give you the number
of times the word has been used in a search
during past month ... along with a list
of other suggestions.
Once
you identified your website's keywords
and phrases:
- use
them in your keywords Meta Tag
- use
them in your title Tag
- use
them (or some of them) in your Headlines
- use
them in the first few paragraphs of
your page
You
can do this on your own for free:
Each
Search Engine looks for different things.
If you use your keywords and phrases in
the areas I've indicated, you will stand
a very good chance of getting listed under
those key words. However, keeping up with
the Search Engines can be a full time
job. Do the absolute best you can the
first time out ... register with the top
Search Engines ... and then try and improve
on your results.
|
Data
Mining Your Website
by
Jesus Mena -- Data Mining
Your Website will teach you the
tools, techniques, and technologies
you'll need to profile current
and potential customers and predict
on-line interests and behavior.
You'll learn how to extract from
the huge pools of information
your website generates, insights
into on-line buying patterns,
and how to apply this knowledge
to design a website .... |
|
THE
savvy way to successful website
promotion; Attracting on-line
traffic; Guide to top positioning
on search engines
by
Derek Galon -- This comprehensive
guide to do-it-yourself Web promotion
and successful on-line business,
can be your most valuable assistant
on the difficult way to real Web
success on a small budget. This
is a book on Web promotion... |
|
